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SABA - PRICING & PROMOTION

Pricing & Promotion (Retail Analysis) labs equips students with a number of tools and techniques used to make decision on Product, Price and Promotion, Lifetime Customer Value, Market-Basket Analysis and RFM analysis.
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ABOUT THE PROGRAM

Pricing bundles of related consumer items, customer acquisition and retention, media selection have become continuous tracking items in current day retail management. Although some of these concepts are applied in very general marketing context, this particular lab deals with its specific applications to Retail Analysis.

EXPECTED LEARNING OUTCOME

At the end of the following labs, students will be confident of performing customer data analysis.

KEY FEATURES

  • One 90 minutes webinar lecture session per each lab
  • One 90 minutes online doubt solving session per each lab
  • Access to video lessons for Additional  References per each lab
  • One set of carefully selected problem sets per each lab
  • Searchable and dedicated discussion Forum thread for each lab
  • Grading and Overall Feedback video for each lab

  • DURATION:

    3 – 4 Weeks

  • PREREQUISITE:

    EXCEL Primer

  • PRICE:

    Conveniently priced on per lab basis for a section of up to 60 students.

  • WORKLOAD:

    2-3 hours per week preferably during evening or weekends

  • TECHNLOGY:

    Laptop with Microsoft Office 2007 or later, OR access to college computer lab, AND bandwidth

  • USAGE:

    Recommended to be used as course companion labs in “Retail Analysis” course or as a standalone value adding certification program in MBA level programs.

LAB DETAILS

  • Lab 1: Price Bundling Applications

  • Lab 2: Customer Retention & Acquisition Applications

  • Lab 3: Media Selection Applications